PRIORITY E-COAST STEP THRU
OUR LOW-MAINTENANCE BELT DRIVE CRUISER—ELECTRIFIED!
THE E-COAST IS THE ONLY ELECTRIC BELT DRIVE BEACH CRUISER ON THE MARKET! CLASSIC STYLE WITH ALL THE RUST-FIGHTING FEATURES OF OUR BELOVED BEACH CRUISER—BUT POWERED TO GO FARTHER, FASTER!
⚡️The e-Coast let's you Chart Your Own Course! Low-maintenance by design, it’s like a purpose-built seafaring vessel that you confidently take on adventures with all the features to tackle the corrosive salt, sand, and water in coastal environments. True to the iconic beach cruiser look, it offers a laid back, ultra-smooth ride with a powerful hub motor and rust/grease-free Gates Carbon Drive belt at its core. Whether you're zipping along using the throttle, navigating stormy conditions with its beefy 3-inch wide tires, or loading up the integrated rear rack to enjoy a day of surfing or exploring—The e-Coast is ready to set sail!
NO RUST, NO GREASE
The signature feature of all Priority models is the rust/grease-free Gates Carbon Drive belt. Utilizing technology derived from motorsports, the carbon fiber tensile cords that reinforce the belt help it last 2-3x longer than a standard chain, and the bike-specific tooth profile of the belt and sprockets help it feel smooth in all riding conditions. While a chain requires frequent lubrication and maintenance, the belt stays clean and efficient. Without grease, it won’t stain your hands or clothing—just give it a post-ride rinse and you’re ready to roll!
DUAL-CONTROL HUB MOTOR
The e-Coast is outfitted with a dual-control Priority 500-watt rear hub motor. The variable pedal assist cadence sensor AND twist throttle offers flexibility around how you engage the motor. It ships as a Class 2, 20 mph setting, but can increase to a Class 3, 28 mph setting (please note local laws). Five different pedal assist modes are available.
CONFIDENT STOPPING POWER
Hydraulic disc brakes are super reliable, work in all weather conditions, can handle varied terrain with ease, and require very little maintenance. For added safety, when you engage the hydraulic disc brakes—with built-in brake-sensing rear light—they cut power to the motor to bring you to a smooth, controlled stop. Paired with 700c x 38mm tires that have a puncture protection layer, you'll be rolling in comfort and confidence from day to night.
SLEEK BATTERY INTEGRATION
The Priority 250W motor is powered by a 374Wh battery that's seamlessly integrated into the downtube for a clean look. The battery is removable with a key-operated lock/release, and can be charged on or off the bicycle. The e-Classic Plus accomplishes the feat of looking like a regular bicycle without sacrificing battery life. It is a Class 1 e-bike—featuring 3 pedal assist levels—with a 20mph maximum speed. You can expect a range of 20-60 miles depending on pedal assist level, terrain, temperature, and rider weight.
ALL DAY ENJOYMENT
The e-Classic Plus features an upright frame geometry with a padded seat, 38mm wide tires, composite fenders, built-in front and rear lights, mounts for accessories like a rack-mounted child seat, and backswept handlebars that are fully adjustable so you can dial in personalized comfort. Available in step-over (diamond) frame and an easy to climb step-through frame, at 49lbs it's lighter than the competition and easy to lift on/off a bicycle rack. Plus, the aluminum frame is strong and rust-resistant.
SAFETY IS OUR PRIORITY
Safety first! The built-in lights feature a brake sensing function and the hydraulic disc brakes feature a motor cut-off function. So, when you grab the brakes, it signals the motor to shut off and the rear light gets brighter like it does on a car when you hit the brakes. Also, the e-Classic Plus has balanced weight distribution with the integrated downtube battery and lightweight front hub motor resulting in superb handling.